Three Sixty Rope

The Project

360 Rope Solutions specialise in industrial rope access and required a refresh for their visual identity. The project commenced with researching circular forms and Sans Serif typefaces. I also looked at the way in which circular shapes are used in identity and pictogram systems. I examined Wayfinding, the work of Karel Martens and was inspired by typeface manuals.

Four concepts were initially designed and followed the same direction of a mix of Sans Serif typefaces and the use of circular shapes. Rather than representing the rope form in the logo, I focused on typography and the way in which shape and colour aid the distinctness on printed media. After creating an initial logo design and designing a set of business stationery; I developed a new website in which the identity design is reflected and consistent throughout all branded communications. I also created the model for the sister company 360 Rope Inspection which follows the same guidelines.

SCOPE OF WORK:

Branding
Identity Design
Web Design & Development
360 Rope Logo Designs
360 Rope Website Design
360 Rope Website Design
design research symbols
design research symbols

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