Prior to the the Bradford BID (Business Improvement District) going to ballot, I designed the business plan which set out the aim and objectives for the next 5 years. With the potential of earning £2.5 million for the City Centre, the plan had to be visually striking, informative and accessible.
I used the Colourplan range of papers for the silver foiled duplexed invites, which used the same colours as the corresponding business plan.
The business plan includes custom design infographics and icons to represent information as well as a range of photographs provided by Bradford Council, Visit Bradford and commissioned images.
As well as the business plan, a further fold out guide was design and printed in a Z card format. This provided the basic information and was pocket sized.