Bradford BID (Business Improvement District) is a joint project between myself and Festival Publications. An initial logo design was provided to us, in which we developed a strong brand on the back of. We also designed and managed all the print work and built a website for the BID.
As we have developed the identity, we have created a colour palette in which we could incorporate the brand colours using GF Smiths Colorplan range of papers to represent different stages and reports from the BID.
I developed the website using WordPress after initial wireframes were produced. This allowed BID board members to be able to add sections and stories/developments further down the line.
We also used the Colourplan range of papers for silver foiled duplexed invites which used the same colours as the corresponding report. The report itself I designed to be as accessible as possible by breaking down complex information into infographics and representing information through both icons and illustrations.
