Yorkshire Games Festival

The Brief

The Yorkshire Games Festival brand identity started as a pitch. I create a series of ideas which were aimed at creating a dynamic and evolving brand and a range of iconography representing the different themes of the gain industry.

The pitch was a success and I was then commissioned by the Science and Media Museum to create the brand identity, imagery and print material. We used the brand guidelines designed for the Museums brand identity as a foundation to follow and develop the Yorkshire Games Festival typographic elements and colour scheme.

Developing a strong and striking brand allowed me to focus on the icons and colours to create a visual style which was implemented all the print work I designed. As well as programs and flyers, I also designed badges, t-shirts and bags as well as many other festival marketing items.

The festival was a success and footfall had increased by over 15% on previous years.

SCOPE OF WORK:

Branding
Identity Design
Poster Design
Marketing Literature
Programme Design
Merchandise Design

We worked with Matt on the lead image for the 2017 edition of the Yorkshire Games Festival as well as the artworking for all our festival assets including our festival brochure. We were amazed by the strong and vibrant identity he created for the festival. By producing a suite of icons that could be used across all marketing materials, it gave us the flexibility and freedom to really create a sense of excitement surrounding the festival. Matt even rose to the challenge of designing a festival logo, something that needed longevity but also needed to be clean and modern. Being under the National Science and Media Museum means that we have many brand guidelines and processes in place which Matt understood quickly and adapted to throughout. Nothing was ever a problem and amends were made quickly which really helped with our tight deadlines! It was an absolute pleasure to work with Matt and we would definitely go to him with future projects.

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